YTUSI®: THE HOUSE OF PEARLS

YTUSI®, pronounced Y2C, meaning to be restored and renewed, is a luxury design system founded in 2022 in Charlotte, North Carolina by industrial designer Jac’Queena James™, who began her career in fashion design. It unites industrial design, fashion, sports influence, entertainment culture, and protected intellectual property into one evolving language of design.

From pressure comes pearls. Within YTUSI®, pearls are integrated into every design as a defining material signature. More than decoration, they function as signature, armor, and adornment, representing resilience, wisdom, refinement, and permanence.

YTUSI® is led by Jac’Queena James™, who builds the system through a methodology where every object is engineered rather than styled. Her work defines the creative and structural direction of the House, where each creation exists as a functional collectible shaped by movement, performance, and intent.

MAGAS contributes to the system through graphic design and product photography, translating the YTUSI® universe into visual form and reinforcing its black and white contrast language and evolving identity.

The system includes patented harness designs, structured handbags, belts, and the signature Zebra Tread™. Every piece is developed through precision engineering, material discipline, and hand finished construction, forming a proprietary design language exclusive to YTUSI®.

YTUSI® remains open to selective global partnerships and licensing frameworks, extending the system beyond product into collaboration, placement, and controlled expansion.

For partnerships, licensing, and strategic collaborations:

partnerships@ytusibrand.com

YTUSI® is not seasonal fashion. It is a living system of design where armor and expression exist as one, and movement becomes form.

Its core motifs, the Zebra, the Bull™, and the Jungle Composition™, function as coded systems of contrast, strength, and controlled momentum.

In 2027, YTUSI® will open its first showroom on Fashion Row in Charlotte, North Carolina. Access is reserved.

It’s in us and on us™

YTUSI®: Pearls, Power, Presence.