Brand Story

Ytusi embodies resilience and elegance, inspired by the wisdom of my grandmother, Pearl, who taught me to cherish pearls as emblems of grace and perseverance.

Born from a passion for fashion and guided by a higher calling, Ytusi seamlessly blends urban sophistication with purpose. Named after an African tribe symbolizing revival and rebirth, our garments are crafted with faith and intention to inspire.

Our zebra icon symbolizes unity amid diversity, while the use of green and purple signifies growth and royalty, reflecting our journey from modest beginnings to Charlotte—the Queen City, where our brand finds its home.

Led by designer Queena Marie and creative director Magas, our team celebrates diversity and harmony. At Ytusi, meticulous craftsmanship is paramount. Our Ytusi belts and pearl harnesses, each featuring a published design patent, speak to our creative ingenuity and authenticity. Additionally, our zebra handmade handbags are patent pending, set to debut in winter 2025.

Every purchase with Ytusi supports our commitment to offering a unique and exceptional experience. Welcome to Ytusi, where urban elegance is infused with timeless purpose.